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FEMA MADRID is convening the worldwide tourism industry, from the 18 to 22 January 2023, to one of the major editions of the International Tourism Fair, FITUR 2023. Increased tourism activity worldwide, as well as the significant increase recorded in Spain this year, place the tourism industry on the path to recovery and open a scenario for celebrating very positive expectations.

People’s desire to get back to travelling, international movements and business, along with the backing for the fair by government agencies and the entire tourism industry value chain, were all key in the resilience shown in the last two editions of FITUR, the only worldwide event that was held in person, allowing the necessary co-existence of fair and business activity, within the context of a health crisis.

The marketing process for FITUR 2023 has just begun, inviting participation by countries and destinations, hotel chains, agencies and tour operators, technological companies, suppliers, transportation and institutions from around the world, in an edition that will focus on strengthening this emerging reactivation, as well as on generating business and opportunities.

The FITUR 2023 offer will also be strongly influenced by specialisation, represented throughout the various monographic sections aimed at creating new tourism networks through opportunities provided by technological progress, digitalisation and the various business niches that offer their potential regarding travel and tourism.